7 Strategies To Monetize Your Brand

THE FIRST AND MOST IMPORTANT FACTOR TO TACKLE IS MINDSET. YOU HAVE TO BELIEVE THAT ALL OF YOUR KNOWLEDGE, SKILLS AND COMBINED EXPERTISE ARE MARKET WORTHY.

THEY HIRED YOU FOR A DIRECT STEP-BY-STEP ROUTE TO THEIR DESIRED DESTINATION. YOU GET PAID TO DO ALL THE RESEARCH AND THE TESTING AND TO PRESENT IT IN AN EASY TO FOLLOW STEP-BY-STEP SOLUTION.

THE VISUAL COMPONENTS OF YOUR BRAND ARE CRITICAL SO MAKE SURE THAT IT IS AESTHETICALLY PLEASING AND PROFESSIONALLY EXECUTED. THIS INCLUDES YOUR LOGO, WEBSITE AND MARKETING MATERIALS. IT'S IMPORTANT THAT YOU HAVE A VISUAL BRAND THAT RESONATES WITH YOUR IDEAL CLIENTS.

YOU WANT TO MAKE SURE THAT YOUR BRAND MAKES SENSE AND THE MESSAGE IS EASY TO UNDERSTAND. DON'T OVER COMPLICATE THINGS FOR YOUR TARGET MARKET. AT THE END OF THE DAY, A CONFUSED CONSUMER DOES NOT BUY.

THIS WILL HELP YOU TO DEVELOP BRAND AFFINITY WITHIN YOUR NICHE AND CAN BE ACHIEVED THROUGH AN EMAIL NEWSLETTER, A PRIVATE FACEBOOK GROUP, OR A LINKEDIN GROUP. USE THIS PLATFORM TO PROVIDE FREE, IMMENSE VALUE TO YOUR AUDIENCE. 

AFTER YOU'VE SYNTHESIZED AND SYSTEMATIZED YOUR KNOWLEDGE, EXPERIENCE, OR EXPERTISE, IT'S NOW TIME TO CREATE A PRODUCT FROM THESE ELEMENTS, WHETHER ITS A ONE-ON-ONE COACHING PROGRAM, GROUP COACHING MODEL, ONLINE COURSE OR PROGRAM

PREMIUM POSITIONING IS PARAMOUNT, AND YOUR PRICES SHOULD REFLECT THAT. YOU WILL ATTRACT BETTER, MORE QUALITY CLIENTS THAT GET EFFECTIVE RESULTS FROM YOUR SERVICES, ESPECIALLY IF YOU'RE FOCUSED ON DELIVERING REAL VALUE. AND...THEY WILL SING YOUR PRAISES TO THE MOUNTAIN TOP BECAUSE THEY HAVE MORE SKIN IN THE GAME.