05 Tips For Effectively Marketing Your E-commerce Brand.

"Don't judge  a book by its cover' may apply to literal books, but for most online brands, customer experience couldn't be further from the truth. If your website looks like it's straight out of 2007, saturated with ads, and with a hideous layout, you're going to lose customers before you even get started.

In the age of conscious consumers, few things matter more than telling an authentic and interesting story about your brand. People don't just want to buy a product; they want to buy into an idea. That means that, as you build up your online presence through your website and social media, you need to tell a story. 

Don't get scared - pain points aren't as bad as they sound. Pain points are just the areas where your customer is lackinc, something in a way that means they're likely to need your product. Do you do online accounting for small businesses? Then make sure your branding hammers home that you understand the struggles smaller organizations face when crunching their numbers. 

In the digital rat race, it can be hard to scurry ahead of everyone else without solid name recognition. Unfortunately, too many brands lose out on possible customers because their web pages  are buried 15 pages deep on any Google search related to their products.

Of course, there's no secret here, but it's something you can't avoid: one of the best ways to stand out from the crowd is just to build awesome products or services. Paired with killer web marketing, your brand will soar.