How To Use Youtube Ads To Grow Your Business

The first variation of the TrueView ad is the skippable in-stream ad. At a minimum of 12 seconds and a maximum of six minutes, in-stream ads play before a viewer's video on YouTube.

Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. These ads function as an entirely optional way for viewers to consume your brand content.

Non-skippable ads function a bit differently on this platform. They might look just like skippable ads on the surface, but you'll be limited to a 15-second ad window for non-skippable ads.

you'll likely come across bumper ads and wonder what purpose they serve. What makes them different from the traditional non-skippable in-stream ad? The most significant difference is the duration of your ad window. Instead of 20 seconds, bumper ads are expected to last less than six seconds.

You've never seen a small business on that masthead. That premium experience comes with a premium price tag. At about $2 million per day, masthead ads are extremely expensive and far beyond the average brand's marketing budget.