5 Design Terms To Know Part 1

Knowing your customer is A brand archetype is a genre you assig to your bran, based upon symbolism. The idea behind using brand achetypes is to anchor your brand against something, iconic - something already embedded within the conscious and subconscious of humanity.

Design thinking refers to the cognitive, strategic and practical processes by which design concepts are developed. In its simples form, design thinking is a process of creating new and innovative ideas and solving problems; it is not limited to a specific industry or area of expertise.

Digital branding serves the strategic building and development of a brand in a digital context. Companies who have an integrated cross-channel understanding or their brand use digital brand management to create a consistent and brand conforming appearance. They work on merging the online and ofi9ine worlds of their brand.

Design principle are a set of considerations or rules that help guide important decisions throughout a projects. They have the power to unify all your collaborators around what is most important to you and yours users.

is a short, memorable phrase that is used throughout your marketing. It should convey the main sentiment or feeling that you vvant people to associate with your brand. A good tagline becomes a cultural refrence. Phrases like McDonal's "I'm lovin it", or Nike's "Just do it"