5 Extra Poerful Ways To Build Authority With Content
5 Extra Poerful Ways To Build Authority With Content
1. TEACH A COURSE
A COURSE CAN BE POLISHED VIDEO-BASED CONTENT LIKE THE EXAMPLES ABOVE—OR NOT. A COURSE CAN BE A SERIES OF HOMEMADE, NO-BUDGET VIDEOS, AUDIO RECORDINGS, ARTICLES, EMAILS, SOME COMBINATION THEREOF, OR WHATEVER YOU DECIDE.
2. CREATE INDUSTRY RESEARCH
IF YOU WANT ENGAGEMENT, RESEARCH ROCKS THE WEB. YOU PUT IN THE EFFORT TO DIG UP MEANINGFUL DATA ON A USEFUL TOPIC, ANALYZE IT, PRESENT IT IN A FORM THAT'S EASY TO UNDERSTAND, PUBLISH IT... AND VOILA, YOU OWN THAT CONVERSION.
3. HOST A PODCAST
"PODCASTING HAS THE POTENTIAL TO CREATE AUTHORITY WHILE BUILDING YOUR BRAND," WRITES MICHELLE POLK OF UPBUILD. "WITH COUNTLESS TOPICS OUT THERE, EVERYTHING IS UP FOR GRABS, AND THOSE WHO PODCAST ABOUT THEIR BUSINESS, FIELDS OF INTEREST, AND NICHES INHERENTLY BECOME AMBASSADORS OF THEIR BRAND AND INDUSTRY."
4. SPEAK
PEOPLE INVEST THEIR TIME AND MONEY TO ATTEND CONFERENCES AND EVENTS. THE IMPORTANT CHOICES THE EVENT ORGANIZERS MAKE REGARDING WHO WILL STAND AT THE PODIUM IS BASED ON SUBJECT-MATTER EXPERTISE.
5. WRITE A BOOK
ONE FINAL NOTE REGARDING WRITING A BOOK: IT DOES NOT NEED 200-PLUS PAGES. A SUPER-SKINNY BOOK MIGHT HAVE COME ACROSS AS LIGHTWEIGHT IN THE PRINT-ONLY ERA; TODAY, A 100ISH-PAGE BOOK THAT CAN BE DEVOURED IN AN HOUR OR TWO IS A WELCOME ADDITION TO THE DIGITAL BOOKSHELVES OF MANY READERS.
