7 Creative Ways To Use Insta Stories Better Than Your Competitors

Branded Instagram Story Template If you plan on regularly posting certain types of content, creating an Instagram story template is well worth it. Branded Stories templates can help you stand out from the crowd and show your customers that you've put considerable time and thought into your content. 

Create Branded GIF Stickers 
One of the most effective ways businesses can add a unique touch to their stories is to create branded stickers of logos, slogans, and/or products. GIF stickers are also a great way to upgrade your shots, highlight your call-to-actions, and show the fun side of your brand (without interfering with your carefully curated feed). 

Use Instagram Story Polls Using polls in your Instagram Stories is yet another great interactive option. Implement them into your creative marketing strategy and use them for customer feedback, market research, or simply for entertainment. 

Have a Creative Reaction Slider 
Instagram story sliders (similar to the poll stickers), allow you to ask viewers a question and see the results as they answer. Instead of voting 'yes' or 'no', users can drag the slider to submit their response. 

Consistent Story Highlights Section 
Think of Instagram Story Highlights as an extension of your brand's bio. They're front-and-center on your profile, which makes them perfect for visitors to discover more about you. 

Visual Storytelling 
Instastories are supposed to be short and sweet, so narrating your story using this feature can be challenging. Using it as a tool to power your brand storytelling, however, may be easier than you think. Because being authentic is a key aspect of storytelling. 

Run Limited Time Offers 
The countdown sticker is a feature that enables you to promote in-store sales, product launches, or events. But why not use it to build anticipation and run offers that expire when the story does (e.g. "24% for 24 hours").