8 Cross-selling Examples From Leading E-commerce Brands

AMAZON IS A STELLAR EXAMPLE OF CROSS-SELLING. IN FACT, WITH ANY E-COMMERCE TACTIC YOU WISH TO EMPLOY, IT IS A GOOD IDEA TO LOOK TO AMAZON FOR EXAMPLES OF 
SUCCESS. THE COMPANY HAS CREATED AN AUTOMATED FORMULA THAT SHOWS CUSTOMERS RELATED ITEMS AND FREQUENTLY-BOUGHT ITEMS TO INFLUENCE THEM TO CONTINUE THEIR PURCHASING

TARGET TAKES A UNIQUE APPROACH TO CROSS-SELLING ON ITS INTERNATIONAL E-COMMERCE WEBSITE. THE BEST PART ABOUT TARGET'S TACTICS IS THAT THEY ARE MOSTLY VISUAL, MAKING THEM EASY FOR CUSTOMERS TO SEE AND EVEN EASIER FOR THEM TO TAKE ADVANTAGE OF.

APPLE IS AN ENORMOUS COMPANY WITH MANY STRENGTHS. NOBODY WOULD ARGUE THAT BRANDING IS ONE OF THEM. APPLE'S BRANDING IS TIGHT AND FOCUSED; IT IS IMPOSSIBLE NOT TO RECOGNIZE AN APPLE PRODUCT IMMEDIATELY ON SIGHT.

THIS OUTDOORSY CLOTHING AND CAMPING GEAR COMPANY IMPLEMENTS SOME KEY CROSS-SELLING TACTICS TO GET CUSTOMERS TO MAKE BIGGER PURCHASES AT ONCE. REI IS QUITE DIFFERENT FROM THE OTHERS ON TIIIS LIST SO FAR BECAUSE IT IS MORE STRAIGHT-FORWARD WITH ITS SUGGESTIONS.

ASICS IS KNOWN FOR SELLING SHOES AND OTHER ATHLETIC ITEMS, AS WELL AS CLOTHING AND ACCESSORIES. THE COMPANY'S E-COMMERCE WEBSITE AVAILS AN EXHAUSTIVE LIST OF PRODUCTS AND ITEMS SEPARATED BY CATEGORY AND SIZE. 

THIS FAMOUS INTERNATIONAL FURNITURE AND HOME GOODS STORE IS UNIQUE IN EVERY MEANING OF THE WORD, ESPECIALLY WHEN IT COMES TO ITS CROSS-SELLING TACTICS.

SEPHORA IS A FAMOUS MAKEUP AND BEAUTY PRODUCTS COMPANY WITH OVER 300 DIFFERENT BEAUTY BRANDS IN STOCK ON THEIR E-COMMERCE WEBSITE AT ALL TIMES. WHAT'S THE KEY TO SEPHORA'S CROSS-SELLING STRATEGY, YOU MAY ASK? BUNDLING

AS A COMPLETELY ONLINE COMPANY, DOLLAR SHAVE CLUB HAS E-COMMERCE DOWN PAT. THE COMPANY OPERATES BY SELLING SUBSCRIPTION-BASED BOXES FILLED WITH CUSTOMIZED AND RECOMMENDED ITEMS. DOLLAR SHAVE CLUB RELIES HEAVILY ON EMAIL MARKETING AND SOCIAL MEDIA ADVERTISING TO INCREASE SALES AND GENERATE MORE CUSTOMERS.