How To Reach Your Target Audience On Social Media
How To Reach Your Target Audience On Social Media
How To Reach Your Target Audience On Social Media
1. WHO IS YOUR CURRENT AUDIENCE?
MONITOR WHO FOLLOWS YOU ON SOCIAL MEDIA AND INTERACTS WITH YOUR POSTS. WHO LIKES, SHARES, COMMENTS ON YOUR CONTENT?
2. WHO DO THEY TRUST?
TRUST IS IMPORTANT WHEN BUILDING RELATIONSHIPS WITH YOUR FOLLOWERS? THINK ABOUT YOUR SOCIAL HABITS DO YOU TRUST ANY BRAND ONLINE?
3. WHAT ARE THEY TALKING ABOUT?
THIS IS ONE OF THE MOST CRITICAL QUESTIONS THAT CAN GIVE YOU THE MOST INSIGHT ABOUT YOUR TARGET AUDIENCE. INSTEAD OF GUESSING, YOU'LL KNOW EXACTLY WHAT YOUR AUDIENCE IS TALKING ABOUT.
4. WHERE DO THEY GO FOR.THIS INFORMATION?
BASED ON YOUR RESEARCH, WHERE HAVE YOU NOTICED YOUR AUDIENCE THE MOST? TO MAKE AN IMPACT, MAKE SURE THAT YOU'RE REACHING YOUR TARGET GROUPS WHERE THEY'RE THE MOST ACTIVE.
5. WHAT KIND OF INFORMATION ARE THEY LOOKING FOR AND WHY?
UNDERSTANDING THE KIND OF INFORMATION FOLLOWERS SEEK WILL HELP WITH UNDERSTANDING YOUR AUDIENCE. AND YOU'LL IDENTIFY THEIR NEEDS AND HOW TO APPROACH THEM ON SOCIAL MEDIA.
