Make Your Marketing Projections Effective
How to make your marketing projections effective in any of your case study solutions
Make Your Marketing Projections Effective
- 4. ORGANIC
How to make your marketing projections effective in any of your case study solutions
1. Don't you worry now
IMAGINE YOU HAVE PREPARED A BRILLIANT
MARKETING CAMPAIGN FOR YOUR CASE STUDY
2. OST ASSOCIATED PER
You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur
3. SITE TRAFFIC: LEAD RATIO
Four parameters to look for: Unique visits to your website, Qualified Leads (QLs) from website conversions, Conversions per site visit and Conversion by source Refer to the Asian Paints solution
4. ORGANIC
SEO and offline marketing play a role here. What is it that causes someone to search for your product for the first time?
5. SOCIAL MEDIA REACH
How many customers are you expected to acquire from Facebook, Linkedln, Twitter, Google+, etc.?
