7 Branding Tools To Effectively Establish Your Brand.

THE LATEST PATH TO BRANDING IS AUDIO BRANDING. AUDIO OR 'SONIC' BRANDING ENABLES A COMPANY TO HAVE A RECOGNISABLE SOUND ATTACHED TO ITS NAME. IT ALLOWS THE USER TO KNOW A BRAND WITHOUT EVEN SEEING IT. IT IS NOT AN EASY TASK TO ACCOMPLISH BECAUSE MANY FACTORS ARE NEEDED TO BE CONSIDERED BEFORE GIVING YOUR BRAND A SOUND OF ITS OWN, LIKE TYPE OF BRAND, INDUSTRY CATERED TO, TONE ETC. 

AFTER THE INVENTION OF THE CAMERA AND THEN THE INTERNET, VIDEO BRANDING IS THE MOST USED TOOL OF BRANDING BECAUSE IT ALLOWS THE BRAND TO EXPRESS ITS OBJECTIVES IN THE MOST SUBTLE MANNER. THERE IS NO LIMIT TO VIDEO BRANDING BECAUSE IT ACCOMMODATES AUDIO AS WELL AS VISUAL CONTENT, WHICH ENABLES MORE RECEPTION iN THE MINDS OF THE CUSTOMERS.

VISUAL BRANDING IS THE LOGO DESIGN, POSTER DESIGNS, PAMPHLETS AND OTHER VISUAL-TEXTUAL CONTENT THAT HELPS THE BRAND TO ENABLE CUSTOMERS TO IDENTIFY IT. IT IS THE FIRST THING THAT CATCHES THE EYE OF THE CLIENT AND AS IT HAS FITS THE ADAGE, "THE FIRST IMPRESSION IS THE LAST IMPRESSION". IT MEANS THAT IT IS IMPORTANT- TO HAVE A GOOD FIRST IMPRESSION SO THAT THE CUSTOMERS CAN IDENTIFY THE BRAND BY LOOKING AT THE LOGO DESIGN OR THE COLOUR COMBINATIONS USED.

CONTENT MARKETING IS EVERYTHING THAT A BRAND USES TO EXPRESS ITS OBJECTIVES; FROM TEXTUAL CONTENT TO VIDEO CONTENT AND AUDIO CONTENT TO VISUAL CONTENT. 
EVERYTHING THAT YOU SEE OR HEAR ABOUT THE BRAND IS CONTENT, AND IF IT IS DIRECTED PROPERLY, IT CAN BE USED TO INCREASE SALES AND ESTABLISH THE BRAND GLOBALLY.

IT IS REFERRED TO AS TIDE LIVE STALLS AT VARIOUS LOCATIONS, WI--110-1 ALLOWS THE BRAND TO COMMUNICATE TI-IE CUSTOMERS ON A ONE-TO-ONE BASIS I.E. LIVE EVENTS. IT CAN BE USED TO SOLVE QUERIES, SNARE NFORKOTION ABOUT NEW PRODUCTS OR SERVICES AND PROMOTE TIDE BRAND, AS A W4-10LE. IT IS A COMPREI-IENSIVE BRANDING TOOL, USUALLY PRACTISED IN MALLS AND EVENTS, WHERE THE AUDIENCE IS THE BRAND'S TARGET AUDIENCE. 

THERE IS MUCH HYPE CREATED ALONGSIDE EVENTS BECAUSE OF THE SCALE THAT IT GIVES TO A BRAND. BRANDS SPONSOR EVENTS TO MARKET THEIR NAMES AND PRODUCTS TO THE MASSES WITH THE HELP OF EVENT MARKETING. IT ALLOWS THE CUSTOMERS TO HAVE A LIVE ENTERTAINING EXPERIENCE AND SIMULTANEOUSLY BE PART OF A PARTICULAR BRAND OP A GROUP OF BUSINESSES.

YOUR BRAND IS ESTABLISI-IED WREN OTHER PEOPLE ARE TALKING (POSITIVELY) ABOUT IT. WORD OF MOUTH PROMOTION IS CONSIDERED TO BE ONE OF THE BEST AND MOST USEFUL FORMS OF BRANDING BECAUSE IT IS MORE CREDIBLE AND THE CONTENT GOES VIRAL ON ITS OWN. IT COSTS NEGLIGIBLE AMOUNT OF MONEY BUT CAN RESULT IN MILLIONS OF DOLLARS OF SALES. ALL OF THE ABOVE POINTS ACT AS A CATALYST, WHICH LATER RESULTS IN THIS FORM OF PROMOTION.