7 Reasons Your Business Needs A Strong Online Presense

IN THIS DIGITAL AGE, YOU CAN'T EXPECT CONSUMERS TO BROWSE THROUGH YOUR BRICK AND MORTAR STORE DISPLAY. NEITHER ARE THEY ACCUSTOMED TO READING THE NEWSPAPER OR PAYING ATTENTION TO THE BILLBOARD SIGNS FLASHING YOUR NAME. THE ONLY WAY TO REACH OUT TO THEM IS VIA DIGITAL MARKETING. 
ANUPRIYA Y.KAPADNE • • • • • @anupriya.sbk 

LOYAL CUSTOMERS ARE HARD TO COME BY, BUT THEY BRING IN SUFFICIENT REVENUE FOR YOUR COMPANY. IT HAS BEEN DEDUCED THAT AT LEAST 65% OF YOUR BUSINESS COMES FROM EXISTING CUSTOMERS.

THE CONSTANTLY EVOLVING TRENDS AND MARKETING SCHEMES ARE HARD TO KEEP UP WITH. THIS IS ESPECIALLY TRUE FOR BUSINESSES WHICH EVADE ONLINE FORUMS. THEREFORE, WE SUGGEST THAT YOU STEP INTO THE VIRTUAL SPACE MORE OFTEN.

PUT YOURSELF IN YOUR PROSPECTIVE CLIENT'S SHOES, FOR INSTANCE. WHAT ARE YOU LOOKING FOR IN A PRODUCT OR SERVICE? MOST CLIENTS ONLY TRUST BUSINESSES THAT HAVE AN ESTABLISHED ONLINE PRESENCE.

WHEN YOU'RE SELF-AWARE OF YOUR BRAND'S ONLINE REPUTATION, IT BECOMES EXTREMELY EASY TO CHANGE THE NARRATIVE OF WHAT'S BEING SAID ABOUT YOU. 

SOME BUSINESSES PREFER NOT TO ESTABLISH THEIR ONLINE PRESENCE SIMPLY BECAUSE THEY FEAR OF BACKLASH BY DISGRUNTLED CUSTOMERS. THIS MINDSET DEPRIVES YOU OF THE VITAL INGREDIENT THAT CAN ACTIVELY DEFINE YOUR BUSINESS: CUSTOMER EXPERIENCE

WITHOUT A MORE SIGNIFICANT ONLINE PRESENCE, YOUR INBOUND TRAFFIC WILL BE LIMITED TO A SELECT FEW CUSTOMERS ONLY. EVEN YOUR EXISTING ROSTER OF CLIENTS IS AT RISK OF GOING TO COMPETITORS BECAUSE THEY WILL INEVITABLY SEARCH FOR KEYWORDS THAT ARE OF INTEREST TO YOU