Common Retargeting Mistakes To Avoid
Retargeting Ways! Follow these simple steps to scale your business for the long term consistently!!
Common Retargeting Mistakes To Avoid
1. Failing to segment your list.
If a user is visiting your site looking for a push lawn mower and you're showing them ads for an industrial tractor mower, they will most likely not click.
2. Using generic ads that all look the same
Make unique unique ads for your segmentation, and make them stand out so users don't get tired of the same branding from your website.
3. Setting the same tracking cookie time limit for everyone
The tracking limit should depend on your niche's buying time process. Larger ticket items (six-month contracts, for example) usually mean a longer buying process, so you may need 120 days of tracking, whereas smaller items may only need 30 days of tracking.
4. Failing to update your list.
Retargeting users who have already converted can happen, especially with pixel-based tracking, so make sure the lists are kept up to date.
5. Showing your ads too many times to the same person
This can make that person not want to visit your site or engage with your content again. Limit the ad frequency in your campaigns so potential clients aren't saturated with your content.
