Top 6 Digital Marketing Trends To Follow In 2021

Since the end users are not completely supportive of the conventional advertising formats such as print advertorials, Single-sponsc.)r post etc., native advertising will strengthen its presence and foothold. 

It's true that the new age consumers prefer convenience. This is one of the most important reason why chatbots are emerging as a key part of the marketing bandwagon of startups and banking sector. 

The ability of social media to engage in direct interaction with the existing customers is one of the most important tactics that the marketing teams will leverage in 2021. In simple words, building brand awareness via one-to-one interaction and at a low cost is an effective practice with the target audience.

The value of 'right time' marketing .• will be huge and likely to become bigger this year. This trend will allow startups to find relevant opportunities 24/7 to meet brand promotion objectives in 2021.

Grabbing the attention of the clients' is key and video sharing is the easiest way to achieve this through digital marketing. Businesses will enhance their use of apps such as Periscope and Facebook Live streaming as they allow live video sharing with a target audience group. But when aiming to achieve quick results, creativity is a must.

Yes, content will maintain its prominence when startups plan their digital marketing strategy in 2021. Content sharing helps in the development of links between a business and end users, apart from bolstering conversion of prospects to clients. Hence, creating innovative, unique and quality content will assume more importance in 2021.