How Instagram Algorithms Work Tips For Working With The Instagram Algorithm In 2021

Post carousels 
While the Instagram algorithm doesn't explicitly prioritize carousels, posts that earn more engagement are rewarded with more reach. 

Try out new features 
The algorithm is currently "boosting" Reels in the feed so that more people see and use this new feature. While Instagram hasn't officially confirmed this, it makes sense—Instagram wants Reels to copycat TikTok's success like Stories did Snapchat and IGTV did YouTube. 

Use hashtags better 
Machine-learning sorts social content in much more complex ways, but using the right hashtags on your posts can help people discover you, even if they don't follow you. 

Post when audience is online 
Finding out the best time to post to Instagram means looking at your own audience's behavior, looking around at industry benchmarks, and also keeping in mind when people are generally on Instagram.

Bond with your audience 
We saved this one for last because winning hearts is how you win the algorithm. Whatever your KPIs are for Instagram—awareness, conversions, emails, follower count—success only comes when you're tapped into your audience's hearts and minds.