How To Plan A Digital Marketing Campaign
How to plan a digital marketing campaign?
How To Plan A Digital Marketing Campaign
1. WHY DIGITAL MARKETING IS SO IMPORTANT ?
Because it helps to connect brands on a personal level with the audience. It is designed to create a favourable impression, awareness and affinity for the brands.
2. DEFINE YOUR GOALS
Start by outlining what you hope to gain from your campaign. It is important to define your goals before the start of a campaign to help you measure the success.
3. DEFINE YOUR AUDIENCE
Define the persona of your audience. Do some research to find out where your prospects hang out online, the type of content they engage with and the brands they interact with
4. CREATE A TIMELINE
A timeline will help you to keep track of what you want to do, and when you want to do it. It would help you to better project the quantitative variables - Reach, impression, engagement cycle, etc
5. CREATE CONTENT
A digital marketing campaigns have three types of content offerings: thought leadership, data visualisation and tactical content
6. SO WHAT DID WE LEARN?
Define your goals a Define your audience • Align with Brand's Tone and Voice • Create a timeline • Create content • Plan the distribution channel Reporting and assessment
