Lead Generation Strategies That Work For Startups

Create a LOT of opt-in opportunities 
Webinars, free reports, live demos... don't stop at just one or two opt-ins. Turn every blog post into an opt-in page. You can give away recipes, PDFs of your blog posts, worksheets, resource guides, and more. Get the opt-in box out of the sidebar and make a pop-up. 

Always be testing 
Getting great advice is a good thing, but it's dangerous to think that because it worked for someone else, it'll work equally well for you. That doesn't mean you should ignore great advice, but that you need to test, test, test - and do it right. 

Write better ads! 
Writing better ads can raise your CTR above the expected average, giving your Quality Score a boost. 

Give better offers 
One creative way is to give better offers. This is far more meaningful than your typical, run of the mill optimizations - changing button color, font type, spacing, etc. 

Go nuts with remarketing 
Remarketing enables you to tag site visitors and get back in front of them as they go about their business around the web, checking their email, watching YouTube, searching Google, and even hanging out on Facebook, It helps turns abandoners into leads. 

Use Gmail ads to target 
Gmail Ads are powerful tools for getting right in front of your target audience. With Gmail Ads, you can target your AdWords campaign to only ever reach people who receive emails from your competitors, giving you direct access to people that already use similar products.