The Benefits Of Retargeting For Agency

USING RETARGETING, YOU CAN TARGET A *USER WHO HAS ALREADY SHOWN INTEREST IN YOUR PRODUCT OR SERVICE INSTEAD OF TARGETING A MASS AUDIENCE. 

RETARGETING ALSO GIVES YOU THE ABILITY TO RECLAIM USERS WHO MAY HAVE ABANDONED THEIR PURCHASE OR LEFT DURING THE CONVERSION PROCESS.

IF YOU'RE AN AGENCY, YOU'RE LIKELY OFFERING SERVICES RATHER THAN PRODUCTS. LANDING PAGES FOR YOU MIGHT BE CLIENT CASE STUDIES, EXCLUSIVE RESEARCH RELATED TO YOUR INDUSTRY, OR EXPERT THOUGHT LEADERSHIP BLOG POSTS.

YOU CAN HAVE MASSIVE CONTACT LISTS, FINE—TUNED SEGMENTATION, AND CREATIVE CONTENT, BUT IF YOU DON'T HAVE A LANDING PAGE THAT'S OPTIMIZED TO DRIVE LEADS THROUGH THE SALES FUNNEL... THEN ALL OF THAT IS FOR NAUGHT.