Your Visitors Usually Scan Your Content
➡️ Your visitors usually scan your pages rather than reading it
Your Visitors Usually Scan Your Content
- 2. F-SHAPED
➡️ Your visitors usually scan your pages rather than reading it
➡️ As its always said, your first impression is your last impression
➡️ Your pages are scanned within 10-15 seconds, so make sure its worthy
➡️ Provide value that your customers are searching for
Check out these 4 scanning patterns and create your pages accordingly!
1. COMMON SITE SCANNING PATTERNS
It has been proven that 79% of the visitors only scan your text
2. F-SHAPED
The first lines of the texts attract the most.
The first few words on the following lines receive more gazes than the rest of the sentence.
Most of the text is skipped.
3. SPOTTED PATTERN
Contrary to the F-pattern, this time, a visitor doesn't start reading the first sentences. He or she only focuses on specific elements that are spread throughout the page layout.
4. LAVER-CAKE SCANNING PATTERN
Like a child at a birthday party, readers tend to skip the dry corpus of the cake (wall of text) and enjoy much tastier topping and frosting (headings and subheadings).
Nobody wants to spend time reading irrelevant non-engaging paragraphs.
5. COMMITMENT PATTERN
Motivated or very interested readers are the only ones who demonstrate the traditional reading as we know it from schools. They don't scan but carefully fix their eyes at almost every word in the article.
