6 Types Of Branding Service For Any Business

FIRST IMPRESSIONS APE IMPORTANT, AND FOR MANY POTENTIAL CUSTOMERS, YOUR LOGO WILL PROVIDE THE INITIAL GLIMPSE OF YOUR BRAND. A COMPANY LOGO IS ESSENTIALLY THE FACE OF THE ORGANIZATION, AND IT SHOULD TELL PROSPECTIVE CUSTOMERS EVERYTHING THEY NEED TO KNOW ABOUT YOUR BUSINESS RIGHT UP FRONT. 

WHAT CAN YOU OFFER CUSTOMERS? HOW DO YOUR SERVICES OR BRAND EXPERIENCE COMPARE WITH THE COMPETITION'S? WHAT DO CUSTOMERS GET FROM YOUR BUSINESS THAT THEY CAN'T GET ANYWHERE ELSE? YOUR BRAND MESSAGING SHOULD ACCOUNT FOR THESE QUESTIONS AND MORE. IT DEFINES WHAT YOUR COMPANY IS, PERMEATING EVERYTHING FROM MARKETING MATERIALS TO TAG LINES TO PRODUCT DESCRIPTIONS.

BRAND POSITIONING COULD EASILY BE CONSIDERED A SUBSET OF BRAND MESSAGING, BUT IT'S IMPORTANT ENOUGH TO WARRANT ITS OWN DISCUSSION. IN SHORT, BRAND POSITIONING IS I-10W YOU SET YOURSELF APART FROM THE COMPETITION. WHAT DO YOU BRING TO THE TABLE THAT'S WHOLLY DISTINCT FROM OTHER PLAYERS IN YOUR MARKET? IF YOU DON'T HAVE A CLEAR ANSWER TO THAT QUESTION, IT'S GOING TO BE DIFFICULT TO CONVINCE POTENTIAL CUSTOMERS TO CHOOSE YOUR BUSINESS OVER ANOTHER ONE.

BRANDS ARE LIKE PEOPLE: EACH ONE HAS ITS OWN PARTICULAR WAY OF EXPRESSING ITSELF. SOME ARE FRIENDLY, SOME ARE IRREVERENT, SOME ARE UNFLAGGINGLY PROFESSIONAL AND SOME ARE ASPIRATIONAL. ESTABLISHING A BRAND VOICE AND ADHERING TO IT ACROSS ALL TOUCH POINTS, MARKETING CAMPAIGNS AND CUSTOMER INTERACTIONS IS EXTREMELY IMPORTANT. HAVING A STRONG BRAND VOICE SOLIDIFIES YOUR COMPANY'S IDENTITY, AND ANY DEVIATION COULD NEGATIVELY IMPACT THE PERCEPTION OF YOUR ORGANIZATION.

STYLE GUIDES CAN LAY OUT YOUR BRAND VOICE, MESSAGING, DESIGN PRINCIPLES AND MORE IN PRECISE DETAIL. THEY INSTRUCT YOUR STAFF MEMBERS AND BUSINESS PARTNERS ON THE EXACT LANGUAGE TO USE IN DIFFERENT SCENARIOS, WHAT COLOR SCHEMES TO INCORPORATE INTO DESIGN LAYOUTS AND HOW TO MOST EFFECTIVELY COMMUNICATE WITH YOUR CORE AUDIENCE. 

BUSINESSES NEED TO FIND A WAY TO STAY TRUE TO THEIR BRAND MESSAGING, VOICE AND VALUES WHILE STILL TAKING ADVANTAGE OF SOCIAL MEDIA'S INHERENT STRENGTHS, IT'S A TRICKY BALANCING ACT, AND A LOT OF ORGANIZATIONS WIND UP FALLING FLAT ON THEIR FACES. THAT'S WHY WORKING WITH AN EXPERT BRANDING AGENCY CAN BE SO HELPFUL. THEY HAVE A KEEN UNDERSTANDING OF WHAT CONTENT WORKS ON DIFFERENT SOCIAL MEDIA NETWORKS AND HOW TO EFFECTIVELY USE THOSE PLATFORMS WITHOUT SACRIFICING BRAND INTEGRITY.