5 Powerful Ways To Combine Social Media & Email Marketing.

Many customers like to see consistency between different channels that companies use. You can do this with your social media and email marketing strategies. People pay attention to the way that businesses brand themselves, so you need to maintain consistency between your various platforms. 

As you send out emails to customers or make posts on social media, pay attention to how your customers respond. You can collect statistics based on their activity, such as open rates, click-through rates, and social media shares. These actions, while important for spreading your business, also give you information about your customers. 

Since social media and email marketing are separated, many people forget about the importance of cross promoting. When you remind your customers about your other channels of communication, you increase the odds of people joining those other channels.

People love free prizes and deals. If you can provide these to your customers, they will do what they have to for a chance to win those prizes. This is why so many businesses create contests to draw in more followers and subscribers. They know that it works and that people are naturally drawn to free prizes and deals.

When you share information in your email campaign or mention a deal on your social media pages, you can easily recycle that content in your other channels. This makes it easy for you to have content for both audiences while you keep things consistent between your channels.