5 Design Terms To Know Part 2

The artistic arrangement of type in a readable and visually appealing way. Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas.

Brand awareness refers to the extent to which customers are able to recall or recognise a brand. Brand awareness is a key consideration in consumer behaviour, advertising management, brand management and strategy development. 
BEI 

A prototype is an early sample, model or release of a product created to test a concept or process. Prototyping serves to provide specifications for a real, working system rather than a theoretical one and can often be the step between the formalisation and the evaluation of an idea. 

The individual elements that come together to form the outward-facing brand. Brand assets include the fonts, colors, animations and resources that must work together in order to forge the distinctive appearance of a brand. While each element can stand alone to spark recognition of the brand, the union all these elements is what creates a cohesive brand identity.

Enacting changes to a product's positioning to enhance its value in the mind of customers of change its potential market. Typically initiated when a product's target audience(s) has shifted or the product is used in a different manner than originally positioned. It is almost always possible to reposition the product and create an alternate consumer perception.