Prioritization Tactics To Change Marketing Ideas
PRIORITIZATION TACTICS TO CHANGE MARKETING IDEAS
Prioritization Tactics To Change Marketing Ideas
1. DEFINE YOUR PRIORITIES EXPLICITLY
WHEN A TEAM MEMBER COMES UP WITH A NEW IDEA, BEGIN ASKING TOUGH QUESTIONS. ARE THE RESOURCES THE PROJECT REQUIRES AVAILABLE TO US? HOW WILL WE MEASURE SUCCESS? WHEN WILL WE KNOW THAT THE INITIATIVE HAS RUN ITS COURSE?
2. DEFINE YOUR PRIORITIES EXPLICITLY
WHEN A TEAM MEMBER COMES UP WITH A NEW IDEA, BEGIN ASKING TOUGH QUESTIONS. ARE THE RESOURCES THE PROJECT REQUIRES AVAILABLE TO US? HOW WILL WE MEASURE SUCCESS? WHEN WILL WE KNOW THAT THE INITIATIVE HAS RUN ITS COURSE?
3. PRACTICE INTER-DEPARTMENTAL COLLABORATION
WHILE YOU'RE WEIGHING PLACING AN IDEA ON THE FRONT BURNER, CHECK WHETHER IT OVERLAPS WITH OTHER DEPARTMENTS, SUCH AS SALES, IT, PRODUCT, OR CUSTOMER SERVICE. THE MOST SUCCESSFUL COMPANIES ALIGN THEIR PRIORITIES SO THEY CAN SCALE THEM ACROSS THE BUSINESS AND MAXIMIZE RESOURCES.
4. CAP YOUR PRIORITIES
PROJECT-CREEP HAPPENS QUIETLY AND SWIFTLY. SUDDENLY, INSTEAD OF TWO OR THREE PRIORITIES, YOU HAVE 15. DON'T LET THAT HAPPEN. MONITOR EVERY MAJOR INITIATIVE AND STACK RANK THEM SO EACH TEAM MEMBER CAN SEE WHICH TASKS ARE MOST SIGNIFICANT AND WHICH CAN STAY IN THE BACKGROUND.
